Makin' Biscuits

The Challenge:

Makin’ Biscuits is a cat café and adoption centre based in Subiaco, Perth, WA. In partnership with local cat rescue organisations, they give visitors a chance to bond with cats in a welcoming café environment, with the opportunity to adopt their new feline friends through an adoption process. Makin’ Biscuits needed a warm, playful visual brand that clearly communicated who they are and their mission.

The Solution:

Research revealed that cats express comfort and belonging through a series of endearing behaviours when living with their owners. These gestures became the foundation of the brand identity. One of these behaviours involves cats kneading their paws into soft objects, a habit affectionately known as “making biscuits.” This inspired the café’s name Makin’ Biscuits. The name also nods to the café’s love of baked treats. Other illustrated gestures include cats peering out of cardboard boxes, head butting their owners or objects, and exposing their bellies. Together, this collection of playful cat illustrations and a warm, light colour palette convey the café’s friendly, inviting, and playful personality.

Project Scope:

Brand identity, strategic naming, support illustrations, animated illustrations, social media, signage, and packaging design.

Year:

2021

Makin' Biscuits logo with the caption 'Cate Cafe and Adoption Centre' below it.
A photograph of two cats near entrance of a cat cafe
Black text on a yellow background that explains the two meanings of the phrase 'Making Biscuits.' The first is 'the human practice of 'baking biscuits,' which references the cafe service. The second is the Happy cat behaviour of kneading their paws into soft materials to spread their scent.
An animation GIF of one of the brand's core graphics: cat wearing a chef hat making biscuits (i.e. kneading their paws into soft fabrics to spread their scent).
A photograph of Makin Biscuits' charity collection bin, which collects any spare and/or unused cat supplies like blankets and cat beds.

The Solution:

In Perth, the community can contribute unused cat supplies to the café. This fosters sustainability by reducing waste and supporting stray cats.
An instagram post from Makin' Biscuits that asks users to donate any unused, spare blankets, towels and soft fabrics to the organisation.
An instagram post from Makin' Biscuits that asks users to donate any unused, spare blankets, towels and soft fabrics to the organisation.
A photo of two assembled Makin' Biscuits cookie boxes displayed on a table at a cat café. One box is for the 'Purrfect Cocoa' flavour in brown and pink, and the other is for the 'Vanilla Pawbeans' flavour in yellow and light blue.
A photo of two assembled Makin' Biscuits cookie boxes displayed on a table at a cat café. One box is for the 'Purrfect Cocoa' flavour in brown and pink, and the other is for the 'Vanilla Pawbeans' flavour in yellow and light blue.
A photo of the flat, unfolded Makin' Biscuits cookie packaging for two flavours: 'Purrfect Cocoa' in brown and pink, and 'Vanilla Pawbeans' in yellow and light blue.
A flat, unfolded view of the Makin' Biscuits 'Purrfect Cocoa' cookie packaging. The predominant colours in this packaging are brown and pink.
A flat, unfolded view of the Makin' Biscuits 'Vanilla Pawbeans' cookie packaging. The predominant colours in this packaging are yellow and light blue.
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