Game Night

The Challenge:

Game Night is a playful coffee-table guidebook designed for board game enthusiasts of all levels. Unlike traditional manuals that focus on rules and objectives, Game Night reveals key winning strategies and amusing insights that shape players’ choices between games. The challenge was to design a light-hearted, engaging and visually structured publication that people would proudly leave on their coffee tables, flip through with friends, and laugh over before choosing their next game.

The Solution:

The final design balances humour, structure, and visual charm. Its large, custom format invites groups to gather around while remaining comfortable for individual use. Dynamic layouts keep the content visually engaging, while a clear typographic hierarchy ensures it remains easy to navigate. Photography and playful illustrations flow off the page, reflecting the spontaneous nature of board games. Simple icons accompany each game’s key metrics, such as number of players, duration, and lighthearted ones like “how much focus the game demands” or “how much frustration it might cause.” These icons not only make key information easy to find but also express the brand’s humour.

The feature spread What Type of Game Player Are You? introduces humorous player archetypes with suggested games, encouraging readers to see themselves in each type and even spark friendly debates. Together, these interactions foster a stronger emotional connection with the brand.