Nice to meet you!

I'm Lauren, an emerging purpose-led brand designer based in Perth, WA. I am passionate about creative problem solving, visual storytelling, and creating positive impact.
As a purpose-led designer, I believe every piece of visual communication, no matter how simple, should exist for a reason and leave people feeling more connected, engaged, informed, or inspired.
Since the beginning of 2024, I have been gaining work experience at Key2creative, a local design, brand and communications agency. There, I've had the opportunity to refine my skillset across projects in print, web, digital and social media. In each project I work on, I focus on clarity and legibility, as well as maintaining brand consistency.

Beyond design, you can find me cuddling my cats, exploring new destinations, playing board games with friends or indulging in thought-provoking television series.

If you’re looking for a purpose-driven creative to bring your vision to life, or simply want to connect, I’d love to hear from you.

My design ethos

Build effective brand identities

Design with purpose, creativity and empathy

Swing in to the world of curiosity

Aim high for big ideas

Craft a more sustainable future

Better together