Outside the Box
The Challenge:
Outside the Box is a not-for-profit organisation based in Perth, WA, dedicated to supporting children aged 10 to 18 with dyslexia, as well as their parents and educators, through specialist literacy assessments, tutoring, and professional learning resources. At the heart of the organisation is a commitment to raising awareness, breaking down stigma, and helping individuals with dyslexia reach their full potential. Outside the Box required a modern brand identity that would help them stand out in a highly-saturated sector, as well as communicate the organisation’s efforts to destigmatise dyslexia.
The Solution:
Unlike other organisations in the same sector in Australia, the brand identity and comprehensive design system for Outside the Box feels bright, warm, bold, and organic. The design focuses on celebrating dyslexia and its strengths. The support graphics visualise these strengths, which include the arts, interpersonal skills, creative problem solving and resilience. The strength of creative problem solving is often described as "thinking outside the box." This idea inspired the organisation’s name, Outside the Box. The name also speaks to a common experience among people with dyslexia of struggling to fit within conventional norms or meet rigid academic expectations. Together, these references express the multifaceted nature of dyslexia.
Project Scope:
Brand identity, strategic naming, logo reveal animation, supporting illustrations, business cards, signage, pull-up banners, support booklet designs, website design.
Year:
2024
