Outside the Box

The Challenge:

Outside the Box is a not-for-profit organisation based in Perth, WA, dedicated to supporting children aged 10 to 18 with dyslexia, as well as their parents and educators, through specialist literacy assessments, tutoring, and professional learning resources. At the heart of the organisation is a commitment to raising awareness, breaking down stigma, and helping individuals with dyslexia reach their full potential. Outside the Box required a modern brand identity that would help them stand out in a highly-saturated sector, as well as communicate the organisation’s efforts to destigmatise dyslexia.

The Solution:

Unlike other organisations in the same sector in Australia, the brand identity and comprehensive design system for Outside the Box feels bright, warm, bold, and organic. The design focuses on celebrating dyslexia and its strengths. The support graphics visualise these strengths, which include the arts, interpersonal skills, creative problem solving and resilience. The strength of creative problem solving is often described as "thinking outside the box." This idea inspired the organisation’s name, Outside the Box. The name also speaks to a common experience among people with dyslexia of struggling to fit within conventional norms or meet rigid academic expectations. Together, these references express the multifaceted nature of dyslexia.

Project Scope:

Brand identity, strategic naming, logo reveal animation, supporting illustrations, business cards, signage, pull-up banners, support booklet designs, website design.

Year:

2024

'Outside the Box' logo (full brand mark)
'Outside the Box' logo icon
'Outside the Box' logo icon
A plain purple background with the primary brand tagline 'creating space for dyslexic thinking.'
An animated GIF highlighting Outside the Box's supporting graphics.
Outside the box's outdoor signage.
Outside the box's business cards.
Outside the box's pull-up banners. Each banner displays a photo of children and some text. One of banners lists the organisation's cor values, while the other banner lists their core mission to empower and support individuals with dyslexia.
Outside the Box’s ‘Living with Dyslexia’ booklet, shown closed and open. The open spread includes a definition of dyslexia and a photo of children playing.
A set of three dyslexia information booklets designed to support individuals at different stages of the dyslexia journey: one for high school students with dyslexia, one for parents of young children with dyslexia, and one for teachers of students with dyslexia.
Two sample spreads from one of the printed dyslexia information booklets. One of the spreads showcases some infographics about dyslexia awareness. The other lists some recognisable strengths and weaknesses of dyslexia.
Mockup of a desktop computer and mobile phone screen both displaying the header of the Outside the box homepage. The header features a group photo of young children dressed as superheros, holding a poster with the word 'dyslexia' on it. The main tagline 'creating space for dyslexic thinking' is also displayed next to the group photo. The navigation bar (at the top of the header) features the webpage links 'About us', 'Our services', 'News', 'Resources', 'Contact us' and 'Donate.'
Mockup of the Outside the Box's homepage, displayed as a single scrolling page. The header features a group photo of smiling young children dressed as superheros and the main tagline 'creating space for dyslexic thinking.' Below the header are structured sections highlighting the definition of dyslexia, success stories from both clients and celebrities with dyslexia, the various services offered and ways people can get involved. The footer includes a newsletter signup, sitemap and social media links.
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